πŸŽ™οΈ EP 79 : BEWARE – Coaching in companies is NOT Life Coaching

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Coaching someone who pays for their own coaching is radically different to coaching someone who is sponsored, i.e. the company pays. At first sight, this seems to be just be about who foots the bill, but it’s way more complicated. Suddenly there are many β€˜chefs in the kitchen’. In this episode, I share what’s different when you move from coaching an individual to coaching a corporate client.


This episode addresses a number of important potential differences:


  • The motivation of the coachee/client
  • the number and type of stakeholders to the coaching engagement
  • confidentiality is a given in 1-1’s and a crucial discussion point in corporate engagements
  • the coaching goal: who chooses it and what type of goal!
  • the results of coaching are lot more driven towards behaviors in corporate coaching.


Once you take these factors into account, we have a much more realistic idea about what is commonly expected when coaching in a corporate setting!

Maik Frank

Maik is a PCC Executive Coach and the founder of IntelliCoach.com. He has coached and trained over 400 People Leaders to improve their communication skills and offers guaranteed measurable growth to his clients. He also hosts the Coaching Leader Podcast.

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