When you set goals like "I won't complain" or "I'll stop interrupting," you're unknowingly sabotaging yourself. In this episode, I explore the Dead Man's Ruleβa powerful principle from behavioral psychology that reveals why negatively-framed goals fail and how to transform them into actionable directives that actually drive change.
Main Ideas:
The Dead Man's Rule explained
Three reasons our brains can't process "don't do X" instructions effectively.
How to identify and normalize goals, turning vague avoidance statements into concrete, actionable plans
Want to stop spinning your wheels on goals that go nowhere? Let's discover how shifting from avoidance to action can transform the way you approach personal and professional growth.


Maik Frank
Maik is a PCC Executive Coach and the founder of IntelliCoach.com. He has coached and trained over 400 People Leaders to improve their communication skills and offers guaranteed measurable growth to his clients. He also hosts the Coaching Leader Podcast.
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