🎙️ EP 81: The WORST use case for coaching is also the MOST popular!
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Here’s a small riddle: What’s the best use-case for professional-level coaching? Is it to help a person who performs poorly and is on their way out of the company? Or is it when you coach someone who already performs well and wants to take their performance to an even higher level?
The answer might surprise you!
Coaching is often introduced when someone is lacking in performance. It’s a frequent scenario that I encounter. It is popular. However, it is not the most powerful way to use the coaching process. Why? When someone is performing poorly and external help is brought in, there is often an environment of lower trust. And for coaching to work, it requires significant trust.
On the other hand, there is the scenario of coaching someone who performs well and wants to overcome an obstacle to achieving their next level. This is the gold standard for coaching.
In this episode, I will explore both sides and give a few tips and reflections how to manage such scenarios!
Maik Frank
Maik is a PCC Executive Coach and the founder of IntelliCoach.com. He has coached and trained over 400 People Leaders to improve their communication skills and offers guaranteed measurable growth to his clients. He also hosts the Coaching Leader Podcast.
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