Meetings frequently go off the rails. It is a common scenario in the professional world: a thirty-minute session concludes, time runs out, and participants are left wondering what was actually discussed or decided.
This lack of focus often stems from a specific pattern in how conversations begin. Fortunately, applying professional coaching skills can prevent this derailment and transform vague discussions into productive sessions with clear outcomes.
The "Topic Trap"
The standard opening of a meeting usually involves stating a topic. For example, a group gathers and someone announces, "Let's talk about the next project milestone."
Almost immediately, the conversation shifts straight into detail. A participant jumps in with an update about what happened last week, or the group dives into problem-solving mode. The discussion moves directly from a Shared Topic into the Weeds of Detail.
This rapid shift overlooks a critical intermediate step. By skipping it, the meeting loses its anchor. Solving a problem without defining the parameters of the solution often strips value from the interaction.
The Missing Step: Clarifying the Goal
To keep a meeting on track, a pause is required before the details begin. It is not enough to agree on the topic; the group must agree on the goal of the conversation.
This distinction is subtle but vital. A topic is what the meeting is about (e.g., "Delegation"). The goal is what the meeting must achieve (e.g., "Identify three specific tasks to delegate to the new hire").
Demonstrating executive presence involves noticing when a meeting is drifting and intervening with a simple question: "Before diving into details, what exactly must be achieved in these ten minutes to make this meeting a success?"
The Framework for Precision
To move a meeting from "wobbly" and vague to sharp and precise, a four-step framework can be applied.
1. Clarify the Topic This is the starting point. (e.g., "The upcoming KPI milestone.")
2. Clarify the Goal of the Conversation What needs to be resolved right now? (e.g., "We need to define deliverables and update the RACI matrix.")
3. Define the Measure of Success (The Deliverable) This step forces alignment. What will physically exist at the end of the meeting that did not exist before? Is it an email draft? An updated comment tracker? A list of three ideas? Getting to the "deliverable level" ensures everyone knows exactly when the meeting has succeeded.
4. The Bonus: Establish Meaning In professional coaching or longer strategic meetings, adding a layer of depth is beneficial. Asking "What makes this important to solve right now?" connects the logistical goal to emotion and motivation. It reveals why the deliverable matters, which can uncover underlying conflicts or strategic imperatives.
Conclusion
Coaching is not merely about asking "What do you want to talk about?" It is a sharp technique designed to extract clarity. By refusing to stay at the shallow level of a general topic and instead drilling down to the specific goal and measure of success, leaders can ensure that time is never wasted.
Avoiding the trap of assuming the goal prevents meetings from going off the rails. It aligns the participants, invites conciseness, and ensures that every conversation ends with a clear result.


Maik Frank
Maik is a PCC Executive Coach and the founder of IntelliCoach.com. He has coached and trained over 400 People Leaders to improve their communication skills and offers guaranteed measurable growth to his clients. He also hosts the Coaching Leader Podcast.
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