In leadership, silence is often mistaken for agreement. When a leader shares an idea and the room nods in unison, it feels like alignment. In reality, it is often compliance.
The true responsibility of a leaderβand a core skill in professional coachingβis to actively create safety for disagreement. Without this safety, the best ideas remain unspoken, buried under the weight of hierarchy and the desire to please the person in charge.
The Problem with "What Do You Think?"
The standard approach to soliciting feedback is well-intentioned but flawed. A leader presents a strategy and asks, "What do you think?" or worse, "Do you like it?"
These questions are loaded. They force the respondent to either validate the leader (the safe option) or criticize them (the risky option). When a boss leans forward and passionately explains a concept they have already vetted with other stakeholders, the implicit message is clear: "I want you to agree with me."
In this environment, "Yes" often means "I don't want to fight you," not "I think this will work."
The Active Invitation to Criticize
To break this pattern, leaders must go beyond passivity. It is not enough to simply allow disagreement; one must insist on it.
A powerful shift occurs when the question changes from "Do you like this?" to "What makes this a bad idea?"
By explicitly asking for the flaws in a plan, the leader signals that criticism is not just welcomeβit is required. A practical approach is to frame the request with humility:
"Team, here is my idea. However, I am not the expert on the ground. I can think of ten reasons why this might fail. Letβs come together and list what might make this work and what might make it fail."
This technique removes the personal risk for the team. They are no longer attacking the boss; they are fulfilling a request to stress-test an idea.
The Power of Options
Another effective method for inviting genuine feedback is to present options rather than a single solution.
If a leader says, "I think we should do X. What do you think?", the only choice is to accept or reject X. Rejecting X feels like a personal rejection of the leader.
However, if the leader says, "I can see three ways to handle this. We could do X, we could do Y, or we could try Z. Where does your thinking go?"
Now, the dynamic changes. The respondent is not saying "No" to the leader; they are selecting a preference from a menu. This puts them in brainstorming mode rather than compliance mode.
A crucial warning: When presenting options, the leader must keep a "straight face." If they subtly signal which option they preferβthrough tone, enthusiasm, or body languageβthe team will sniff it out and gravitate toward that choice to please the boss. True neutrality is required to get an honest answer.
Earning the Right to Challenge
Ultimately, this approach is about partnership. When leaders show humility and invite challenge, they earn the right to challenge their team in return. It moves the relationship from "one-upmanship" to genuine collaboration.
By making it safe to disagree, leaders stop receiving compliance and start receiving the best thinking in the room.


Maik Frank
Maik is a PCC Executive Coach and the founder of IntelliCoach.com. He has coached and trained over 400 People Leaders to improve their communication skills and offers guaranteed measurable growth to his clients. He also hosts the Coaching Leader Podcast.
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