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It's common to set goals by saying what you want to avoid: Donβt snack late. Donβt check my phone in bed. Donβt snap in meetings. But goals that ask you to NOT do something arenβt goals for the living- it is dead man's goal.
A dead man could crush those goals. A dead man canβt eat, scroll, or argue.
Thatβs the Dead Manβs Rule that I often apply with clients, especially when we figure out coaching goals: I know it's a bit morbid, but if a dead corpse could βachieveβ your goal, it's not good enough. In this case, reframe it into visible behaviors a living person can do. Donβt define progress by absence. Define it by the next small, concrete action you DO perform - on purpose, in the moment.
In this podcast episode 118, I cover this in more detail:
β If a dead person could do it by doing nothing, it isnβt a goalβrewrite it as an action you can perform.
β Positive, specific behaviors beat βdonβtβ directives because they tell your brain what to do instead.
β Tie actions to triggers or moments (βWhen X happens, I will Yβ) to make them repeatable.
β Measure what you do, not what you avoid - observable behaviors make progress trackable.
Enjoy the episode!!
Maik


Maik Frank
Maik is a PCC Executive Coach and the founder of IntelliCoach.com. He has coached and trained over 400 People Leaders to improve their communication skills and offers guaranteed measurable growth to his clients. He also hosts the Coaching Leader Podcast.
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